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Social Media Workshop

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AIGA has brought some amazing opportunities to my design. Last week, I attended a Social Media Workshop with social media experts Brad Cebulski (one of many experts from BConnected LLC) and Tara Rushmer (AIGA Wisconsin’s Social Media Chair). We covered some great topics like why social media is important, the right and wrong strategies, and how graphic designs play in social media. In our generation, we think we know Facebook and Twitter, but there’s so much more that goes into Facebook marketing than I knew before.

6 things to tackle in Social Media

What is needed to start the conversation?

1. Communications || How to say it… When to say it… Do it RIGHT 
2. Photography || Visually represent what you’re trying to say. Go OUT and get it with a photo.
3. Graphic Design || Everything should be branded and cohesive. Resemble your brand in every way. Visual Content is an important element in communication
4. Video || Take your social presence to a whole new level. Multiply your clickable rate.
5. Promotions || Easiest way to get people drawn in. You set it up but running promotions will get people talking! Everyone else is doing your work for you.
6. Marketing Knowledge || Working your social presence into the rest of marketing is huge. How are you getting the word out?

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Social Media on Facebook is tricky. Creating content is important, but sharing it correctly is a key factor. Here’s a few tips on balancing marketing, communication, and the social aspect.

What is EdgeRank and why’s it important? This is the back end of what people on facebook see, more specifically the algorithms that determine who sees what:

Affinity vs Weight vs Time Decay

What is Affinity? || The connection you have with a page or a person… The more you connect with them, the higher your affinity will be. The more you interact the more often they will see you, and vice versa. What shows up on your News Feed is what you like. I clearly like a lot of links because my News Feed is FULL of links… BuzzFeed Articles in particular ;-)
What’s your Weight? || How you are sharing your information matters, and certain things weight more than others. Here is a basic breakdown of post weights from high to low:
Photos with descriptions > Photo > Video > Status Updates > Links. However, your weight will increase with your post’s “likes” and “comments”.
How long will it live? || 3-5 hours before your posts it falls off the feed. (UNLESS you have a high Affinity or Weight)

Where do people fall short?

Lack of visuals.
Using links as crutch for content.
Not Engaging.
Overly Promotional. It should be 80 engaging / 20 stuff about you
They’re Not Original. “Be inspired, but be Original”

Who’s doing it right?

Starbucks is a great example of using Social Media well. Their Valentines post of “Buy one and Share one on us.” was a huge success reaching an astonishing 262,908 likes and 44,638 shares. Charmin and Dove are more awesome examples, they make people interested in things like toilet paper and deodorant!

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10 principals of good content

1. Informative
2. Emotional – Feelings build Loyalty (Dove – the beauty of you)
3. Transparent – Be Honest, Don’t fake it.
4. Be Useful
5. Amusing – Make people laugh. Be Clever. (Taco Bell, Charmin)
6. Transactional – Don’t promote too much.
7. Optimize
8. Relevant – (Super Bowl – Black out Oreo – You can still dunk in the dark)
9. Be Agile – Do what people are liking, Be free to bop around (Arbys & Pharell – “Y’all tryna start a roast beef?”)
10. Brand Driven

That’s all the notes we have for now! I hope you learned something new. This workshop has shown me how much more there is to learn about social media and all the social platforms. This is only the beginning, stay tuned for more on social media!

Be Sure to Like us on FACEBOOK!
Thank you to AIGA Wisconsin for our photos.

Type Tuesday: Tessa Michelle

I’m so excited to introduce our next guest blogger! I went to school with Tessa at UWSP, she graduated a couple years behind me. Since then, I’ve always been drawn (no pun intended, hehe) to Tessa’s weekly posts and inspired by her #typetuesday tradition. I also share the same type passion so I hope you love her guest post as much as I do.

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I’m Tessa Michelle, a graphic designer based in Madison, Wisconsin. My passion is in branding and typography. Last year I graduated from college and as a new professional, I had little equipment for design. This was a great chance to close the broken-screen laptop and get back to the basics. I’ve always had an appreciation for hand-drawn typography and even dabbled in it during college. It wasn’t until last summer that my passion for it grew immensely.

I believe it’s important to get your work out there so I decided to utilize Twitter and Instagram to do so. My weekly tradition is called #typetuesday. I take photos of my type creations and post them online. It’s a great way to share my passion for lettering and type design. I also frequently search #typetuesday because there are so many talented artists who are doing the same thing.

Of course I have off weeks and have nothing to share. If that happens, I post type that I find like a beautiful neon sign. Another challenge is bringing those drawings into the digital world. I’m now learning how to translate my drawings into vector art without losing the hand-drawn touch. It’s tricky, but not impossible.

I know this is the start of something beautiful, and I can’t wait to see where it takes me. -Tessa Michelle

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All artwork is Tessa Michelle Originals.

Intrigued by Tessa’s work? Check out more #typetuesday creatives here.

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Guest Blogger

Tessa Michelle

Random fact about Tessa:

Tessa really loves bunnies!

Valentine iPhone Wallpaper

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With the new iOS7, backgrounds are a bit difficult with the new menus being opaque. I was searching around for one I liked and then when I set it to my home or lock screen it just doesn’t work. So, seeing as it’s now February, I thought it’d be fun to create my own “valentine” themed wallpaper set for my phone. Of course — I wanted to share with everyone! Featuring a popular color this year and a fun whimsical pattern, I designed a wallpaper for your Home and Lock screen. I love that they work together as a set but aren’t exactly the same, which is something I usually tend to do when I decide to switch up my backgrounds. Tweet a picture using your new Sprout wallpaper to @Sprout_Studio and receive some free swag!

Click the link below to download them now. Save the image to your phone and then set as wallpaper from there — ENJOY!
iPhone 5 Lock Screen | iPhone 4 Lock Screen | iPhone 4/5 Home Screen