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Eight Pro Tips on How to Use Social Media to Promote Your Next Event


Are you organizing an event for your business or organization? Are you working with a short timeline and penny-pinching budget? Keep on reading my friend! This article will give you EIGHT (not ten, because everyone chooses ten) pro tips on how to start using social media to spread awareness for your event! To bring in some expertise, we brought in Kayla S. Clemons to give us some great tips for your event promotions.

Kayla is the Director of Social Media at S&L Hospitality in Verona, WI. She loves all things social media, event planning, and bicycling!

 

 


 

Eight Pro Tips on How to Use Social Media to Promote Your Next Event

Create ONE #hashtag for your event.

Make sure it is simple, easy to spell, scalable (#event2017, #event2018, #event2019), and original. Optimize and update all of your marketing pieces to include your event’s website and #hashtag. Also consider including the #hashtag in email signatures, bio’s, cover photos, etc. If your audience doesn’t know the specific hashtag, they may create their own causing confusion. Make it well-known so when your attendees Tweet or snap pics on Instagram, they know what to use.

Create a Facebook Event page.

Include enticing photo’s, link to purchase tickets, event details, a link to your website, sponsors, etc. After the Event page is created, “share” it to all social media platforms being sure to include the Event #hashtag. PRO TIP: Instagram/Facebook “Stories” and LIVE videos are SUPER effective. Post short clips about the event and encourage your followers to RSVP on the FB Event page.

Team up with complementary businesses and run contests on social media.

For example, Three Bears Resort is a Northwoods themed Indoor Waterpark Resort. A complimentary business for Three Bears would include an adventure tour company, local cranberry growers, museum etc. A contest for them could be “Post a photo of your favorite summer memory and tell us about it for a chance to win a free night stay at Three Bears and an ATV Tour!” Both of the businesses would post the contest to their social networks to reach each other’s audiences. This is FREE.

Create a Facebook Ad for your event.

Be sure to include enticing photos and keep the description short and sweet. Facebook Ad’s allow you to target specific demographics and behaviors. If your event is local, you have a great opportunity to target the audiences in your area.

Join Facebook Groups that are relative to your target market, and talk about the event within the group.

For instance, Madison Mom Blogger’s has a large online community that hosts events once a month where their members bring their children and they do a variety of activities. Three Bears Resort is a family resort. Three Bears Resort should engage with the Madison Mom Blogger’s groups and pages to draw attention to the Resort.

Another option is for Three Bears Resort to donate a “Beach Basket” or even a one night stay to Madison Mom Bloggers in exchange for them to run a contest on their social media pages.

Build anticipation by sharing photos and videos of last year’s event.

If this is a recurring event, hopefully, you have some great pictures from last year to share. You can even plan to post on a Thursday and use the hashtag #throwbackthursday!

Share behind the scenes content.

People love to see behind the scenes look into the action. Share pictures to gain some hype such as the venue, previews of performers, main guests, prizes, décor, surrounding area, etc. This can also set the stage for attendees to know what to expect.

Invest in stickers to promote your event.

Be sure they have your Event’s #hashtag on them! Why? People love stickers. They WILL stick them somewhere, and depending on how cool your stickers are they will stick them somewhere important! (Not to mention, they’re totally Instaworthy.) A great place to order stickers is Sticker Mule and they have a lot of options and will even send you samples.

 

Are you ready to promote your next event!? Thank you to Kayla S. Clemons for all the fabulous tips!!

 

Be our Guest!

SproutGuestBloggers

We’re excited to announce that we’re ready to dive into the guest blogging world. I am so thrilled to introduce you to some fabulous people I know + a few new creatives I’ve (happily) stumbled upon. We are still getting all of our ducks in a row, but this is a very fun time for us and can’t wait to share. We’ll be having a few different categories established to provide readers with a variety of topics.

Think guest blogging is something you’re interested in? Send me a note with a little bit of information and I’d love to tell you more.

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Pattern Makes Perfect

Our first featured guest blogger is miss Kayla Bill! She has had a huge influence on the designer I am today, and without her… Who knows where I’d be? We met through the UWSP Design program, and worked together recently at NUK. So, it was only appropriate for her to be my first guest! Without further ado, I give you Kayla and her favorite design element, patterns:

Pattern-Makes_Perfect-12-20-13

Chevron, ikat, stripes, paisley, houndstooth, floral and of course my favorite; polka dots. Patterns have become a part of my every day design life and I wouldn’t have it any other way.

I love sketching new pattern ideas and creating them can be a fun and exhilarating challenge. You would be surprised how many patterns you see everyday. They are literally everywhere; clothing, furniture, dishes, books, purses, nail art, tattoos, baby products and so much more. I was first introduced to pattern design when creating designs for NUK pacifiers and baby bottles. Instantly I fell head over heals in L-O-V-E, love. Most of the time I find myself incorporating patterns inside larger shapes or even cute little animals. It took a lot of practice, but now I’ve got it down to a strategic science. Everyone has their own tricks and I wouldn’t have any up my sleeve without my illustrator pathfinder and align tools. I prefer to construct patterns piece by piece on my own in illustrator, rather than creating pattern swatches that tile a pattern for you. Yes, creating pattern swatches would probably save me time, but sometimes I prefer my patterns to be more random and not so perfectly tessellated together. Besides, who says patterns have to continue on into oblivion repeating in the same manner anyways? Not this girl. There are no rules when it comes to patterns, so as long as it’s a pattern to you that’s all that matters. So open up illustrator or your sketchbook; find a rock to draw on or get out your nail polish; and try your hand at creating a pattern, because “pattern makes perfect”.

Geometric Quilt Nail Art | NUK Bold Dots Bottle | Norquary Handpainted Paddles Diamond Circle Pattern| Wit and Whistle Books | Owls | Untitled Tattoo