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Eight Pro Tips on How to Use Social Media to Promote Your Next Event


Are you organizing an event for your business or organization? Are you working with a short timeline and penny-pinching budget? Keep on reading my friend! This article will give you EIGHT (not ten, because everyone chooses ten) pro tips on how to start using social media to spread awareness for your event! To bring in some expertise, we brought in Kayla S. Clemons to give us some great tips for your event promotions.

Kayla is the Director of Social Media at S&L Hospitality in Verona, WI. She loves all things social media, event planning, and bicycling!

 

 


 

Eight Pro Tips on How to Use Social Media to Promote Your Next Event

Create ONE #hashtag for your event.

Make sure it is simple, easy to spell, scalable (#event2017, #event2018, #event2019), and original. Optimize and update all of your marketing pieces to include your event’s website and #hashtag. Also consider including the #hashtag in email signatures, bio’s, cover photos, etc. If your audience doesn’t know the specific hashtag, they may create their own causing confusion. Make it well-known so when your attendees Tweet or snap pics on Instagram, they know what to use.

Create a Facebook Event page.

Include enticing photo’s, link to purchase tickets, event details, a link to your website, sponsors, etc. After the Event page is created, “share” it to all social media platforms being sure to include the Event #hashtag. PRO TIP: Instagram/Facebook “Stories” and LIVE videos are SUPER effective. Post short clips about the event and encourage your followers to RSVP on the FB Event page.

Team up with complementary businesses and run contests on social media.

For example, Three Bears Resort is a Northwoods themed Indoor Waterpark Resort. A complimentary business for Three Bears would include an adventure tour company, local cranberry growers, museum etc. A contest for them could be “Post a photo of your favorite summer memory and tell us about it for a chance to win a free night stay at Three Bears and an ATV Tour!” Both of the businesses would post the contest to their social networks to reach each other’s audiences. This is FREE.

Create a Facebook Ad for your event.

Be sure to include enticing photos and keep the description short and sweet. Facebook Ad’s allow you to target specific demographics and behaviors. If your event is local, you have a great opportunity to target the audiences in your area.

Join Facebook Groups that are relative to your target market, and talk about the event within the group.

For instance, Madison Mom Blogger’s has a large online community that hosts events once a month where their members bring their children and they do a variety of activities. Three Bears Resort is a family resort. Three Bears Resort should engage with the Madison Mom Blogger’s groups and pages to draw attention to the Resort.

Another option is for Three Bears Resort to donate a “Beach Basket” or even a one night stay to Madison Mom Bloggers in exchange for them to run a contest on their social media pages.

Build anticipation by sharing photos and videos of last year’s event.

If this is a recurring event, hopefully, you have some great pictures from last year to share. You can even plan to post on a Thursday and use the hashtag #throwbackthursday!

Share behind the scenes content.

People love to see behind the scenes look into the action. Share pictures to gain some hype such as the venue, previews of performers, main guests, prizes, décor, surrounding area, etc. This can also set the stage for attendees to know what to expect.

Invest in stickers to promote your event.

Be sure they have your Event’s #hashtag on them! Why? People love stickers. They WILL stick them somewhere, and depending on how cool your stickers are they will stick them somewhere important! (Not to mention, they’re totally Instaworthy.) A great place to order stickers is Sticker Mule and they have a lot of options and will even send you samples.

 

Are you ready to promote your next event!? Thank you to Kayla S. Clemons for all the fabulous tips!!

 

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Social Media Workshop

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AIGA has brought some amazing opportunities to my design. Last week, I attended a Social Media Workshop with social media experts Brad Cebulski (one of many experts from BConnected LLC) and Tara Rushmer (AIGA Wisconsin’s Social Media Chair). We covered some great topics like why social media is important, the right and wrong strategies, and how graphic designs play in social media. In our generation, we think we know Facebook and Twitter, but there’s so much more that goes into Facebook marketing than I knew before.

6 things to tackle in Social Media

What is needed to start the conversation?

1. Communications || How to say it… When to say it… Do it RIGHT 
2. Photography || Visually represent what you’re trying to say. Go OUT and get it with a photo.
3. Graphic Design || Everything should be branded and cohesive. Resemble your brand in every way. Visual Content is an important element in communication
4. Video || Take your social presence to a whole new level. Multiply your clickable rate.
5. Promotions || Easiest way to get people drawn in. You set it up but running promotions will get people talking! Everyone else is doing your work for you.
6. Marketing Knowledge || Working your social presence into the rest of marketing is huge. How are you getting the word out?

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Social Media on Facebook is tricky. Creating content is important, but sharing it correctly is a key factor. Here’s a few tips on balancing marketing, communication, and the social aspect.

What is EdgeRank and why’s it important? This is the back end of what people on facebook see, more specificallys the algorithms that determine who sees what:

Affinity vs Weight vs Time Decay

What is Affinity? || The connection you have with a page or a person… The more you connect with them, the higher your affinity will be. The more you interact the more often they will see you, and vice versa. What shows up on your News Feed is what you like. I clearly like a lot of links because my News Feed is FULL of links… BuzzFeed Articles in particular ;-)
What’s your Weight? || How you are sharing your information matters, and certain things weight more than others. Here is a basic breakdown of post weights from high to low:
Photos with descriptions > Photo > Video > Status Updates > Links. However, your weight will increase with your post’s “likes” and “comments”.
How long will it live? || 3-5 hours before your posts it falls off the feed. (UNLESS you have a high Affinity or Weight)

Where do people fall short?

Lack of visuals.
Using links as crutch for content.
Not Engaging.
Overly Promotional. It should be 80 engaging / 20 stuff about you
They’re Not Original. “Be inspired, but be Original”

Who’s doing it right?

Starbucks is a great example of using Social Media well. Their Valentines post of “Buy one and Share one on us.” was a huge success reaching an astonishing 262,908 likes and 44,638 shares. Charmin and Dove are more awesome examples, they make people interested in things like toilet paper and deodorant!

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10 principals of good content

1. Informative
2. Emotional – Feelings build Loyalty (Dove – the beauty of you)
3. Transparent – Be Honest, Don’t fake it.
4. Be Useful
5. Amusing – Make people laugh. Be Clever. (Taco Bell, Charmin)
6. Transactional – Don’t promote too much.
7. Optimize
8. Relevant – (Super Bowl – Black out Oreo – You can still dunk in the dark)
9. Be Agile – Do what people are liking, Be free to bop around (Arbys & Pharell – “Y’all tryna start a roast beef?”)
10. Brand Driven

That’s all the notes we have for now! I hope you learned something new. This workshop has shown me how much more there is to learn about social media and all the social platforms. This is only the beginning, stay tuned for more on social media!

Be Sure to Like us on FACEBOOK!
 

Thank you to AIGA Wisconsin for our photos.