Are you familiar with the term “Branding”?
When you think about large brands, you will probably associate them with a brand color, a slogan, and maybe specific imagery. This is an example of branding coming to life.
It’s a really important component of a business. Whether you’re a large business like Amazon, or a tiny ma and pop shop, your branding is critical to how your audience sees you. A word you may be more familiar with is probably logo, identity, and/or wordmark. This is the pinnacle of your branding, but there’s a lot more that makes up your brand. It is the look and feel of who you are, what you provide, and what you stand for. A brand doesn’t stand strong with just a logo, it’s accomplished with visuals such as colors, fonts, patterns/imagery, and brand voice.