For The Kombucha Shop (TKS) it’s a great strategy to use Instagram as a part of their marketing to increase their buzz and allows them to reach their target audience through social. It’s also important that the branding continues through into their social media account, it gains recognition and trust in the product’s quality.
The following graphics were created to be cover images for Instagram’s new story highlights feature. Using Adobe Illustrator, we’re able to design custom cover images which look great as a whole graphic but can also be viewed as a small circle. When viewing the @thekombuchashop’s profile, you can see the icons and it is a great way to add some branding elements to your Instagram.