After we decide on some theme for designs, we head to our sketch book to start some fun concepts. When we’ve settled on some designs we love we’ll translate them into digital artwork. (Sometimes we use our Wacom Tablet to illustrate directly to the computer.) During this time, we pick out our four Pantone colors for the design, and figure out how to bring the art to life while being limited to only four solid colors. After a series of revisions and testing with the audience, we decide on the final artwork for the products.
Once the illustrations have been finalized, we separate the designs into four different layers of colors. The graphics are printed using a screen method so each color is “stamped” individually. Flip through the art below to see how the colors lay on top of each other to create the finished product. The lightest color always goes on first (in this case white), then the colors are layered on one by one.