If you’re in marketing, small business, or a creative field, you’ve probably heard the term VECTOR thrown around. You might have been totally lost by what this means. As a graphic design studio, we use vector EVERY DAY… not even exaggerating, we LOVE them.
BUT… What if you’re not a designer and you have someone telling you that you NEED a vector logo. Wel, in this case,e you might be totally confused, but rest assured you’ve come to the right spot! We’re here to help you learn what it is and why its important. It’s a tricky concept to digest, but we’ve created an infographic for you that should hopefully make it easier to understand.
I’ll run through the basics quickly before you dive into the graphic. Google Dictionary describes VECTOR as “a quantity having direction as well as magnitude, especially as determining the position of one point in space relative to another”. Similarly, in graphic design, we use the term “vector” to refer to a graphic created with anchor points, lines, and angles which work together to form shapes. The elements of the design use their relativity to one another to create the shapes of your design. Because of the geometry behind it, you can scale shapes as large as you want without losing quality. Whether your design is one inch or one mile long, these relative mathematic equations stay the same, allowing your lines and curves to stay crisp and clear.
There’s a lot of mathematics behind it, and although we loved math in high school, that knowledge has definitely diminished [probably to retain more knowledge about fonts, lol]. If you want to read the brainy details behind it, click on this link: https://www.intmath.com/vectors/math-vector-art.php.
So thanks to the fabulously smart people of the world, they figured out how to use their math skills to create vector graphics in programs like Adobe Illustrator. Praise the lord — this means we’re able to make awesome designs without thinking about math!
Let’s take a look at the graphic below.
As you may have already noticed, vectors are the type of thing that makes us giddy… yep, you can call us design-nerds, WE ARE.
What it comes down to is… A vector graphic is created with lines, curves, and points. These all combine together to make something that is completely scalable. As they grow and shrink, they don’t cause pixelation because they aren’t made of those pixels/dots. The lines, curves, and anchors create a mathematical relationship to each other, so as they scale, they maintain the same equations.
So the most important thing you take away from this post is this: VECTOR graphics are scalable!
This is why we ALWAYS tell our clients and pretty much everyone we know, you need to have vector logo files. They are so important… To read more about our post on what type of logo files you need, you can read our post, 6 Logo Types You Need.