How to choose which LOGO file type to use

After creating a logo, you’ll receive tons of files! It’s GREAT, but you may be wondering — what on earth do I do with all of these? Why are there so many different formats? What’s a vector file?
Follow along to see how to choose which LOGO file type to use.
Check out our quick road map below.

When it comes to your logos, having the right file type is important. It’s easy to get confused about what is what. Using or sending the right files can be important to ensure your brand shines in all the right ways!Here’s a quick summary on common logo file types:


PNG files are a really great and versatile file format. The biggest benefit is its transparent capabilities. Extremely valuable for logos because they can be placed on colored backgrounds or on top of other images. (Always follow brand guidelines when placing your logo in different spots so it looks clean and professional)


These file types are commonly known as Vector files. They are created using mathematical formulas of angles, curves, and points rather than individual pixels. Vector files will always look clear because they can be scaled at any size while still maintaining quality. They ROCK! The disadvantage of vector files is that you need certain programs that are able to use vector formats. We like to tell clients that they may not be using these files, but they should keep them on hand for when they’re requested.


JPGs are probably the most common file format out there. They are great because they can come in all shapes and sizes. Be sure to pay attention to your file sizes when choosing a JPG file. You want to use a smaller file when working in web so it loads quickly, however, when sending something to print, you want a high resolution for clear printing.

Hopefully, this is all helpful! Please don’t hesitate to ask any questions on how to choose which logo file type to use.
If you’re interested in learning more about our branding packages, feel free to explore our logo and branding page