We were approached to create a poster for the event for the Randy Schopen Foundation and Portlight Technologies, to promote their upcoming Pretzel Run. This is one of the many events that the organization holds to raise money for the community. The Randy Schopen pretzel character was already existing from previous years, so we used the same character, and brought a new life to the promotions. We added fun and eye-catching colors, pretzel illustrations, and hierarchy in the text so that all the information was easy to follow. We also brought in some German design styles, because the event is held during Jefferson’s Gemuetlichkeit Days, a German heritage festival.
