Our Favorite Superbowl Commercials for 2020

While we usually share design tips or education tidbits for you. Today, we’re switching it up and sharing our favorites from yesterday’s Superbowl commercials! While this may seem incredibly random, advertising has its space under the “design” umbrella. PLUS, guess what, everyone has the desire to break the rules and have a little fun every now and then!

T-mobile – Tell your mama

I thought this was both creative and hilarious. We all know that the race for the “best network” includes where and how well cellular data services are. So how can providers get creative without saying the same tired old thing over and over again? I think this commercial is a great example of giving this message a fresh new look. Anthony Anderson and this mother are both hilarious.

 

I Wanna Rock – Facebook Groups

We all know that Facebook Groups are the way of the future… at least according to Mark Zuckerburg. In this ad spot from FB, they are promoting how there’s a group for everything, yes we mean everything. The commercial is set to the tune “I Wanna Rock” by Twisted Sister and leads you along a montage of all the ways “Rocks” could be a part of a group. While they may not have featured Dwayne, The Rock, Johnson, watch for yourself to see the creative FB groups the marketing team found to ROCK, including a special appearance from a couple of other rockin’ celebrities.

 

Google Remembers Lorretta

Google’s ad seemed to make quite an impact on audiences everywhere. Losing a loved one is one of, if not the biggest, heartache’s anyone will face. This commercial will tug at your heartstrings and we guarantee it will make you think of someone who you will ALWAYS remember. What if technology could help us remember all those cherished memories? Google drew inspiration for this ad from a story of an employee’s grandfather. My favorite line: “Hey Google. Remember, I’m the luckiest man in the world.” Watch for yourself:

Microsoft – Katie Sowers – Female Coach for the 49ers

It’s no surprise we love a good female success story. As a female-owned business, it’s important to encourage other women and celebrate each other’s successes. In a world dominated by men, we love to see Katie Sowers and her story on the Superbowl Commercial from Microsoft.

Hyundai – Smaht Pahk

I honestly have no clue where this idea came from to use a Boston accent to advertise the new “Smaht Pahk”. At first, I was thinking it was a little lame, but here’s where it won me over: I loved that they used 3 (of my favorite) Boston-natives to be featured in the commercial and its that attention to detail that makes great advertising even better. Read on to learn what made this campaign extra-ordinary.

Andrew was telling me a couple days ago about this feature on the Hyundai site that allows you to toggle between languages including “in plain english” and “the boston way”. I was a little confused at first, but after seeing the commercial during the Superbowl, it all made sense! This is such an incredible way to take a campaign to the next level. It’s not only hilarious, but it’s also impressive that their web team took the time to develop this Boston-slang language toggle. Now I’m not in the market for a new car, but if I was, Hyundai would definitely make me think twice.

Check it out for yourself at https://www.hyundaiusa.com/sonata

UW Veterinary commercial

You may not have even watched the SuperBowl, but you maybe have still heard about this commercial that went viral about an adorable dog named Scout. The commercial was for WeatherTech, but featured a heartwarming story about their unofficial mascot who was treated at the University of Wisconsin School of Veterinary Medicine. Founder and CEO David MacNeil wanted to shed light on the incredible work at UW’s clinic and how they aided in his pup breaking all odds. The commercial was used to raise awareness for the great work UW is doing, as well as raising money for the veterinary school. Read more about the story on Channel 3000 and/or watch the commercial below:

 

Amazon Alexa with Ellen

Maybe we should preface this one to saying we LOVE Ellen, she one of those celebrities that we really admire for what she does. We may be biased, but we love to watch her stories, hear from her guests, laugh at the games, and walk away with a smile. We’ll also admit that we’re not an “ALEXA” family in this household and prefer GOOGLE, but we still love this commercial. We thought it was funny to see what people did before Alexa. The creative approach is funny, while also featuring what the device can do. Take a peek at what people did before the AI:

Groundhog Day and the Jeep Gladiator

This commercial couldn’t be more fitting for a SuperBowl game that actually falls on Groundhog day. While Sun Prairie’s Jimmy the Groundhog claims to see his shadow and predicts 6 more weeks of winter, there’s still joy to be had from this ad featuring a crowd favorite, Bill Murray.
If you’re familiar with the movie Groundhog’s Day, you know that every day is the same. This commercial’s ironic twist is about how “No day is the same in a Jeep Gladiator.”

Did you have a favorite commercial? We’d love to know which one was your favorite!