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Our Favorite Superbowl Commercials for 2020

While we usually share design tips or education tidbits for you. Today, we’re switching it up and sharing our favorites from yesterday’s Superbowl commercials! While this may seem incredibly random, advertising has its space under the “design” umbrella. PLUS, guess what, everyone has the desire to break the rules and have a little fun every now and then!

T-mobile – Tell your mama

I thought this was both creative and hilarious. We all know that the race for the “best network” includes where and how well cellular data services are. So how can providers get creative without saying the same tired old thing over and over again? I think this commercial is a great example of giving this message a fresh new look. Anthony Anderson and this mother are both hilarious.

 

I Wanna Rock – Facebook Groups

We all know that Facebook Groups are the way of the future… at least according to Mark Zuckerburg. In this ad spot from FB, they are promoting how there’s a group for everything, yes we mean everything. The commercial is set to the tune “I Wanna Rock” by Twisted Sister and leads you along a montage of all the ways “Rocks” could be a part of a group. While they may not have featured Dwayne, The Rock, Johnson, watch for yourself to see the creative FB groups the marketing team found to ROCK, including a special appearance from a couple of other rockin’ celebrities.

 

Google Remembers Lorretta

Google’s ad seemed to make quite an impact on audiences everywhere. Losing a loved one is one of, if not the biggest, heartache’s anyone will face. This commercial will tug at your heartstrings and we guarantee it will make you think of someone who you will ALWAYS remember. What if technology could help us remember all those cherished memories? Google drew inspiration for this ad from a story of an employee’s grandfather. My favorite line: “Hey Google. Remember, I’m the luckiest man in the world.” Watch for yourself:

Microsoft – Katie Sowers – Female Coach for the 49ers

It’s no surprise we love a good female success story. As a female-owned business, it’s important to encourage other women and celebrate each other’s successes. In a world dominated by men, we love to see Katie Sowers and her story on the Superbowl Commercial from Microsoft.

 

Hyundai – Smaht Pahk

I honestly have no clue where this idea came from to use a Boston accent to advertise the new “Smaht Pahk”. At first, I was thinking it was a little lame, but here’s where it won me over: I loved that they used 3 (of my favorite) Boston-natives to be featured in the commercial and its that attention to detail that makes great advertising even better. Read on to learn what made this campaign extra-ordinary.

Andrew was telling me a couple days ago about this feature on the Hyundai site that allows you to toggle between languages including “in plain english” and “the boston way”. I was a little confused at first, but after seeing the commercial during the Superbowl, it all made sense! This is such an incredible way to take a campaign to the next level. It’s not only hilarious, but it’s also impressive that their web team took the time to develop this Boston-slang language toggle. Now I’m not in the market for a new car, but if I was, Hyundai would definitely make me think twice.

Check it out for yourself at https://www.hyundaiusa.com/sonata

 

UW Veterinary commercial

You may not have even watched the SuperBowl, but you maybe have still heard about this commercial that went viral about an adorable dog named Scout. The commercial was for WeatherTech, but featured a heartwarming story about their unofficial mascot who was treated at the University of Wisconsin School of Veterinary Medicine. Founder and CEO David MacNeil wanted to shed light on the incredible work at UW’s clinic and how they aided in his pup breaking all odds. The commercial was used to raise awareness for the great work UW is doing, as well as raising money for the veterinary school. Read more about the story on Channel 3000 and/or watch the commercial below:

 

Amazon Alexa with Ellen

Maybe we should preface this one to saying we LOVE Ellen, she one of those celebrities that we really admire for what she does. We may be biased, but we love to watch her stories, hear from her guests, laugh at the games, and walk away with a smile. We’ll also admit that we’re not an “ALEXA” family in this household and prefer GOOGLE, but we still love this commercial. We thought it was funny to see what people did before Alexa. The creative approach is funny, while also featuring what the device can do. Take a peek at what people did before the AI:

 

Groundhog Day and the Jeep Gladiator

This commercial couldn’t be more fitting for a SuperBowl game that actually falls on Groundhog day. While Sun Prairie’s Jimmy the Groundhog claims to see his shadow and predicts 6 more weeks of winter, there’s still joy to be had from this ad featuring a crowd favorite, Bill Murray.

If you’re familiar with the movie Groundhog’s Day, you know that every day is the same. This commercial’s ironic twist is about how “No day is the same in a Jeep Gladiator.”

 

Did you have a favorite commercial? We’d love to know which one was your favorite!

 

 

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Try something new this holiday season! Try gifting a Madison Experience!

Book a food tour – you won’t leave hungry

Madison has an incredible food scene. We might be biased, but I think food experts like Candice Wagner, Jordan and Mike @MidwestMunchers would probably agree! Of coarse its always an option to gift a loved one something like a nice dinner out or a Food Fight gift card. But what if we could go one step further and get them a food tour experience!?

You’re in luck, Madison Eats is here for you! They work exclusively with locally-owned restaurants, chefs and businesses to create memorable and delicious experiences. They have a few different tours to choose from and they all sound DE-LISH!

website |  Facebook

 

Get Crafty in Downtown Madison

Located in downtown Madison, WI, just off the capitol square, Revel provides a space for both experienced craft-o-holics and beginners. They offer special event workshops that feature a specific project AND what is known as the “Craft Bar”. The Craft Bar features a rotating set of projects that feature glitter, sequence, paint, and more! (Crafts are good for all skill levels and with step by step instructions, you can follow them directly or get creative and try your own variations.)

Currently at Revel, they have a set of really fun holiday projects, perfect for gifting! Grab your friends and loved ones and enjoy a night out getting creative.

Website  |  Facebook

 

Make your own home decor!

HomeGoods is great, but isn’t it so much more meaningful to make your own art? Signs by Caitlin offers a creative outlet with over 350 designs to choose from! They offer both private and public workshops where you get to choose your own adventure! Their home base workshop is in Verona, WI but they also host workshops all around Madison where you can attend a paint-your-own-sign event.

Website   |   Facebook

 

Learn new skills in the kitchen

Cooking classes make such a fun gift! A couple years back, my boyfriend and I couldn’t figure out something to get for his mom…  Aren’t parents so hard to shop for? We’ve heard that a lot of parents enjoy gifts that involve spending time with their kids, so Andrew ended up taking her to a cooking class and they had so much fun doing something new together!

Sur La Table is a shop/kitchen located in the Hilldale Mall and they offer A TON of cooking classes. The diverse food options they offer are incredible. This would make such a fun gift experience for anyone who wants to learn more about cooking. Beware: Even looking at the class options is making my mouth water!

Website  |  on the ‘GRAM

 

Make your own custom candles

We haven’t had a chance to go to Paddywax yet, but we have seen how fun it looks on social media and can’t wait to go! It’s a new shop the just opened in the Hilldale Mall and it’s a “Candle Bar”. You get to pick your vessel, your fragrance, and then you get to make your own candle to take home! Sounds pretty darn amazing. And one thing that I love about this is that you don’t have to buy all the supplies, make a mess in your house, OR stumble through the directions. The staff is there to help you through the process and it sounds like a dream come true.

Make your own scents for the holiday season (and any season, really!) and gift this experience to your friends and family!

Website  |  on the ‘GRAM

 

A night out with ON-SITE childcare

ParentSquad is on a mission to help moms and dads find time to focus on themselves. They partner with local establishments to offer unique and hassle-free social experiences for parents with fun and safe ON-SITE CHILDCARE. Yes —  you heard that right! What could be better?

In 2020, they are debuting a Date Night Club where parents can join to receive a monthly date night with on-site childcare. (Locations, Restaurants, & Entertainment facilities change monthly). Memberships can be purchased starting Black Friday at www.ParentSquadEvents.com/datenightclub

Follow ParentSquad on Instagram or Facebook or join their email list to stay up to date about events.

Website   |  on the ‘GRAM

 

Get your DIY on, without the DIY

Founded by a former art teacher, you’ll be in good hands with The Mad Makery. They have a fun variety of projects and host workshops around the Madison area. The Mad Makery provides wonderful events where adults and kids can make quality artwork and home decor. They offer a great experience where you can try something new with your family and friends and walk away with something you’re proud of. (PS. If you can’t make an event in-person, try The Mad Makery’s craft kits, and set up your own little experience at home!)

Website  |  Facebook

 

Try your hands at baking and decorating

I don’t know what I would do without our local bake shop, Vanilla Bean. Located (conveniently) between our office and home, I have made many stops for my cookie supplies. While we recommend this shop to any baker, the main reason we are adding this to our list is for their decorating classes. From buttercream to royal icing, they offer 7 different classes you can attend. Call to check on their availability!

And for those of your already wondering… no @pixelstosugar does not offer classes ;)

Website  |  Facebook