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Shop Local Madison Gift Guide

Every year we put together some version of gift guide to share with our community and they are centered on local or small businesses. (All our past articles are linked below!)

A few years back we shared a post on local shops that we love and we thought it would be time for an updated list. This year may be the best year to shop local — yes, I say that every year… but now more than ever!

Get ready to shop local in the Madison Area!


Kismet Books

101 N Main St., Verona, Wisconsin 53593

You may not know this but I have an obsession with childrens books. I LOVE browsing through the beautiful variety of illustrations, the fun typography, and the potential for melding young minds. So when I first walked in this shop, my heart sang. It’s so cute and well put together. It even has the most adorable upstairs space where families can visit with toys for children and couches for parents. It’s THE BEST. Not to mention, books are a great gift for so many people, especially kids!
Website  |  Facebook  |  Instagram



Hazel General Store

1248-1250 Williamson Street, Madison, WI 53703

We love the creativity and artistic talent here! Hazel General Store has a lot of fun treasures to find, including an expansive collection of art pieces, beautiful prints, jewelry, apparel, and more! This store supports over 100 USA Makers with an emphasis on makers who give back through donations, charity or good ole kindness! I always find ready great gifts every time I stop by, sometimes they’re so good I have to keep them for myself.

Hazel’s Website   |   Facebook  |  Instagram




Booth 121

6203 Monona Dr, Monona, WI 53716

Truly one of a kind! It also happens to be one of my favorite places to bring out-of-town guests. There are so many fun (and inappropriate) gifts that you could probably spend all day in there. They feature many one-of-a-kind and handmade gifts, home décor, upcycled furniture, clothing, jewelry and so much more!
If you’re looking for a place to shop local in the Madison area, I would definitely recommend this shop, it’s unlike any other.
Website  |  Facebook



JNJ Craftworks

201-A E Verona Ave, Verona, WI 53593

JNJ Craftworks is close to home and a great place to find unique items and that perfect gift in Verona, WI! They feature gifts for all occasions including religious celebrations. They opened in 2016 and support over 70 artists. For JNJ owner Jerina Vincent, supporting the local community isn’t just a catchphrase or a way to drum up holiday business. It’s the very heart of JNJ’s business plan. They take pride that their products bring joy and honor to many.

Website  |  Facebook  |  Instagram




118 E. Main Street, Mount Horeb, WI 53572

KELLA’s business is pretty much my dream come true! They have a storefront selling local products and a studio for their design business in the back. Their space is so well put together and I love everything they sell, including their own apparel line, Forward Apparel Co. Everything in their shop is so exquisitely designed that you will never have to turn down a shirt because of the poor kerning or crappy choice of font. (Sidenote: Do you ever think, “Wow, I love this, but the kerning is terrible!!” Yea… we know how you feel. You will not have that problem here!).
They created a really nice space and shopping experience that offers a space for local artists to highlight their work as well as providing an avenue for their apparel line.

Website  |  Facebook  |  Instagram


Good Day Shop

1925 Monroe Street #120 Madison, WI 53711

Owner, Sarah Artz has curate a one-of-a-kind shopping experience just off Madison’s capitol square! In the shop, you’ll find a carefully curated selection of gifts including indoor plants and handcrafted home and lifestyle goods. They feature over 30 brands to explore! A special note from the owners: Check back often as inventory will change throughout the three-month pop-up!

Website  |  Facebook




The Regal Find

118 E. Main Street, Mount Horeb, WI 53572

I stumbled upon this shop one time after meeting a design client. I was walking by and it looked so cheery and colorful — definitely my vibe. I have loved this shop ever since! They have a lovely blend of art, gifts, jewelry, cards, and more.

Website  |  Facebook  |  Instagram





Now grab your friends are family and head out for an amazing shopping trip!

Get out there and #ShopLocal



If you loved this post, you may love our other posts promoting shopping small and/or locally!

Here’s some options below:

Shop locally and small online – 2020 Gift Ideas

Fun Gift Experiences in Madison, WI 2019

30 creative gift ideas for Graphic Designers

Small Business – our Favorite Local Shops 2018

Shop Local Gift Guide 2017

My very first shop local gift guide 2016

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