Archive for category: General

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4 Ways to Find Inspiration Daily

Where do we find inspiration?

We get this question a lot. As a creative studio its important to stay on top of our creativity and always thinking outside of the box. What if we get stuck? Where do we find inspiration daily?

I’m going to walk you through the four main ways we gain inspiration. Keep in mind we get it from everywhere. We even have creative inspiration when we sleep, when we’re shopping, and even when we least expect it.

The first spot we find inspiration is in one of our daily routines… Instagram. Are you on Instagram? We love to use Instagram to browse creativity. We’ve started to follow hashtags which are related to branding and design we love. Through this, we get a constant feed of inspiration, and the creativity hits us all the time. We love to follow other creative’s because we can bounce inspiration off of each other. It’s important to understand that following other creative’s doesn’t mean you’re copying their ideas. It’s super important to us that we stay original and even something little from someone else’s work might strike a bigger idea. Find us on Instagram. 

The second place we find creativity is on Pinterest. Yep, we know. Everyone loves Pinterest. Surprisingly, we were one of the originals on the Pinterest platform.… back then Pinterest wasn’t what it was today there was lots of creativity, but also less advertising, it was heaven. Back then everyone had new ideas and it was amazing for finding really original and authentic ideas.
However, Pinterest is still an amazing resource for any creative. We’ll use Pinterest for business ideas, design ideas, cookie decorating ideas, and of course DIY home decor. The creativity is all around and we cannot resist finding the inspiration from this incredible platform. You can follow us on Pinterest here.

Our third form of inspiration comes from print. That’s right you heard it here… print is not dead. We have a great, and ever-growing library of design books. You may have seen us talk about them before. We have a variety of books we love to peruse. We have books on design, logos, entrepreneurship, business cards, and so much more. Whenever we’re feeling stuck we can always go back to these books and get instant inspiration. The great thing about design books is that they are timeless. So you get a great variety of design styles, without the trendy design elements.  I love this because you can find inspiration from way back when to days like today.
Our favorite, favorite, favorite, part of finding inspiration from books is that the inspiration is right at your fingertips. You don’t need to go to Google or type on your phone for specific keywords. In design, you may not have specific keywords to search, and sometimes the results suck if you haven’t searched for the correct thing. Additionally, if you’re looking for business card inspiration Google might send you two sides the design business cards for you or give you the same images for business cards over and over again. When you have a book you don’t have to search for anything specific, you can just browse through and even if you’re looking at a web design book you can even find inspiration for a catalog. I love having all these books on hand, and we are continuing to grow our little design library every month.

Our last form of inspiration is a little bit vague. I apologize that we can’t be more specific, but that’s just how creatives work. We are so happy to live in a visual world. Everything around us is design. We get to see billboards, packaging, mailers, and other forms of design all day, every day. This means that we have creativity all around us 24/7. That’s right folks, our last form of inspiration comes from… The world. The great thing about the world of design is you can find great design, and you can find horrible design. Both or means of inspiration… both good and bad design can inspire what to do or what not to do.
My phone is filled with screenshots and quick snaps on my camera of things that I find really interesting. Additionally, Madison is a very creative city. It also allows a lot of entertainment for creative folk and inspirational events. We also have a lot of great design agencies in town who put out great work for local and national brands. Although we are a small shop we always strive to keep up with the creative agencies with full teams of designers.

And that’s the basic ways we find inspiration. Of course, there are many other ways but these are our for top ways of staying creative. Are you in the creative industry? Do you use these creative outlets as information? If so I would love to hear what you think is your top way to gain inspiration.

 

Comment below to share your thoughts.

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What is "White Space" and why should we use it?

What the hell is white space and why do I need it?
What a great question… Designers loooooooooove white space — for real!
But what if you’re not a designer and you have no clue what we’re talking about?
We’re here to tell you all about what it is and why you should follow along with this classic trend… Well actually, it’s not really a trend, it’s simply just good design.

To begin, let’s define what “white space” means in the visual world.

White space is referred to all the blank space between the text and imagery. Commonly, also referred to as negative space, it can span from the large spaces of white to the teeny tiny spaces between letters. Now, the term is referred to as “white space”, but keep in mind this doesn’t necessarily mean that it’s white in color. The open and blank spaces are what we’re referring to… whether they are stark white or our favorite Pantone 563 CP. (to learn what Pantones are, click here)
Does that make sense? This white space is essential. Using space around your elements allows it space to breathe. In addition, using a lot or a little white space, can help balance out a design or assist to draw attention to certain elements.

3 Key Benefits of White Space

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Space to breathe.

I good design, you want me make sure you give all your elements room to breathe. You don’t want to stack everything on top on one another and cramp the page. It’s like living downtown and practically being able to reach your hand out the window and touch your neighbor. That’s so not cool. Graphic design is the same. It’s important especially with logos to have space around your logo, many designers refer to that as “Sacred Space”. (If you’re interested in more we talk about this in our “what is a brand guideline and why should I have one” post.)

Balance.

We like to talk about balance all the time with our clients. It’s a HUGE part of design and it is something that separates good and bad design. Have you ever looked at something and it just seems off? That could be due to the balance of white space. (Granted, sometimes designers will intentionally throw you off. Sometimes that is the objective, but please leave this to the masters…) A lot of times when designs get overcrowded with content, this tends to take away from the balance and everything just looks cluttered.

Drawing attention.

Using a lot of white space is great for drawing people’s attention. Imagine you’re walking down State Street in Madison, WI and you are seeing all these posters for events, sales, fundraisers, etc. coming up. We’ve all seen these public boards where they are plastered with promotions. Using a large amount of white space can grab someone’s attention because it’s so different from everything else. You think to yourself. What’s this, and ass you get closer, you see a beautiful design that’s taken advantage of the blank space your eye needs.
 

Let’s look at some samples of White Space.

Nice white space can be seen in this promotion by Fakeson found on this article.

We’re so in love with the talent from DKNG and this poster for REGGIE Watts is a great example of white space. (it’s also is an amazing design/illustration in general)
Awesome Poster Designs by DKNG
Another great sample is this business card design for Miya Hirabayash. We love how she kept the whole top half open and it really gives the logo space to breathe.
Bring it! Business Card Inspiration | papernstitch
Business cards are a really great place to look if you want to see how well someone uses their whitespace. Matt Graif did a great job with these cards.
Image result for white space business cards
Packaging is another area of design where white space can be used really well (and unfortunately, also very poorly). Purelosophy has a great way of using minimalism and white space.

 

Lack of white space:

Here’s a good example of bad white space (not to mention too many fonts!!), but here you can really feel a difference.
Related image
Here’s some samples of “Mailer Design” (whatever that is?), that does not have a good use of white space. Almost every inch of space is covered but an image or text…
Image result for mailer design
So, have you learned anything?
HOPEFULLY.
We hope the most important take away is to not overcrowd your designs. If you’re a designer, keep this in mind while you design. If you’re a client, be sure to let your designers make conscious choices with the white space… You don’t need to say, “Make the logo bigger.”

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Why it took a year to develop our new site

As some of our closest friends know, we have been working on our site for about a year.
Sounds crazy right? Yep, it is.
You’re probably thinking, Carly, you make websites for a living how can it take so long? The problem is it’s so hard to design for yourself. It’s so easy to be critical and analyze everything and lose yourself in the design process. Most designers know the challenge of designing for themselves, it’s 300% times more personal, vulnerable and harder.
We continually found ourselves saying, “We’re working on our site, it’s almost done.” Well, that “almost done” phase lasted a couple months, because we kept working on it, wanted it to be the best that it could be. (Notice I didn’t say “perfect”, because that’s never possible in design! haha)
So our hard work continued, however, as most entrepreneurs know, your own work comes last because you’re always working and focused on clients projects.
When push came to shove, I knew it was time! I’ve spent a long time knowing our site could be so much better. While I kept getting compliments on my site, we knew it wasn’t bad, but we felt ashamed knowing how much better it could be. This year we celebrated 4 years in business and we knew it was time to level up. We wanted to show off how we’ve evolved over the years with the launch our new site.

So Carly, why did it take so long?

Since we started developing our new site, we had a couple of things that held us up. One, it was hard to find the time to work on our site. We always put our clients first. Client work takes priority and sometimes that means setting our own development aside.
Secondly, we were lacking the confidence in writing our copy and how to market ourselves. Just like it’s hard to design for yourself, it’s also hard to write for yourself!! We know Sprout, we know who we are, but it was hard to put it into words. We spent a long time putting off the hard stuff (writing about ourselves) and procrastinating with other little design details (because that’s what we love). Finally, we realized we just have to be ourselves and it will be authentic, real, and informative.” It was so important that it sounded casual as if I was chatting with a friend. (Hopefully, that’s the case!) So in the end, all we needed to do was sit down, write, and be ourselves.
After tackling those 2 obstacles, we found ourselves nearing the end, and finally wrapping things up. And man, it feels good!

We are so happy with how it turned out and feel like it really speaks to who we are and shows the growth that Sprout Studio is all about.

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Now – its time to celebrate!
We’re pumped to have you here to explore the new site! Do you love the new site?

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Shop Local Holiday Gift Guide

We are a huge advocate of shopping local this holiday season. So to celebrate the holiday season we’ve put together an incredible list of 10 ideas to put on your christmas list or to give to others. Our list is comprised of local entrepreneurs selling fantastic goods (things you’ll probably want year round). Please take some time to look at the list and if you’re interested in buying, which you probably will be, all the information is included.


Our first artist on the list is The Felt Whisperer. The name says it all! She makes the most fantastic gift bringing a new life to this childhood crafting essential. All her work is carefully crafted and looks so great. Jessica, the woman behind the brand, makes the most adorable wreaths, the white and gold “Joy” is my absolute favorite. She so makes homemade sock puppets (SO CUTE!) and these custom Pennants. I featured this “HOME” one because we’re featuring our #shoplocal theme, but she also makes colorful ones custom to your desired name. Check out her etsy shop because there’s so many cute gift ideas to purchase there.


Pottery holds a special place in my heart because I was very into ceramics in high school. And my teacher (Shout out to Mr. Losey) had a major influence on the person I am today. Mostly because he went to UW-Stevens Point and suggested it as I was looking for colleges to pursue my graphic design education… I will spare you all the details which I will save for a later post, but needless to say, I went there and it was the best thing in my life and would recommend it 150%.
But anyways!! Imago Dei Pottery is creating some gorgeous work! She’s creating these stunning pieces out of her garage! Huge props to her and her work. They have so many fun options on their etsy page. I want one of everything. How incredible is that hanging succulent planter? I also was excited to feature her ring holders which are so nice, and for the holiday they almost look like little christmas trees. Very chic.

I’m guessing that a lot of my followers are into art, well, US TOO! This gift will be perfect for you! DVINci Box is a local startup subscription box where you get everything you need for an art project in the box. An art class at the convenience of your own home? That sounds pretty fantastic! The pricing offers a few different options and you can buy based on herself, or get a group together to work on it. Ladies Night Anyone?

Okay… These tees are one of my favorites. The different designs from ReKindled will make you wanting one of each. As a continuation of the fun ReKindled spirit, these shirts not only sport unique sayings, but they were also designed to look and feel “vintage”. The cotton/poly blend provides an amazingly soft and comfy feel. I LOVE the “Dream Bigger” one, this is something I always think about with my business AND my personal lifestyle. She’s just starting out and taking orders through Facebook, so be sure to contact her today.


How great are these designs from The Tin Owl?! This is such a fun way to incorporate the vintage grudge of these old license plates with a modern chic style. I will most certainly be getting a Wisconsin design for my home. They sell all the designs in all the states, in case you’re interested in another state. The designs can also be found on different products, such as cards, pillows, magnets, tea towels, etc.

MollyKate Design is selling beautiful calligraphy pieces on wood and prints that you can frame. She has a great style and her calligraphy is beautiful. Take a look at her etsy shop and you’ll see she has some great holiday decor (although it’s selling fast!) and other decor that can be displayed year round. For example, this monogram design which she can make with whatever letter you choose. These will make a great gift for anyone into the shabby chic artistic style.

Casa & Co has the most adorable handmade heirlooms, perfect for your home or gifting. They are made in small batches by block-printing each design with vintage typography blocks. It really makes the typography nerd in me so happy. Handmade in her Madison studio, each item is truly unique and the quality is made to last. She has so many fun and witty sayings that you’ll be sure to find one for everyone on your list. I personally LOVE the “ten thousand goodnight kisses” and the “maybe later…” one. As they say, “Supes Cute”

I have been obsessed with Lovely Retro Renos since the first time I laid my eyes on these gorgeous floral masterpieces. Totally girly and totally cute! She’s well known for these wooden states with the floral over, a perfect blend of my girly side and my badger state love. She sells a variety of products featuring these floral patterns (Yes! There’s pattern options!) including little boxes, coasters, clippy frames, and more. And again, available in other states, not just Wisconsin. You can order online at her etsy shop, or she sells her art at Booth 121 in Monona, WI.

ShadeTreeNaturals is a Small Batch, Artisan Home and Body Products brought to you from Sun Prarie, Wisconsin. These handcrafted naturals by Tara will make a great gift this holiday season. Shade Tree Living is all about living a simple, natural life! They provide body and home products that promote a healthy, natural lifestyle. She has a line of snowflakes, christmas trees, and more! I for one can’t wait to get my hands on the Peppermint Snowflake Soap. What a great stocking Stuffer!


Because gift giving isn’t always about physical gifts, I wanted to add a little bonus holiday idea for you. Lady Forward Tea Celebrations is a local company that crafts a personalized tea party experience that you’ll never forget, complete with all the planning, preparations, and supplies you need. You could plan a party with a group of your closest friends that will make the holidays extra special. OR you could attend one of her pop-ups events which could easily be added to your christmas wish list. She has a New Years Eve celebration coming up that you won’t want to miss!

I hope that gives you some great ideas for you to #shoplocal this holiday season. I encourage you to add these items to your holiday wish list as well as purchase them for friends and family gifts. They provide a much more personal touch than that tempting Amazon Prime option 🙂

Branding Broad Moodboard

We are so passionate about branding that we want to start our journey with some discovery and research on who you are.  After we have a firm handle on this, we can start the design process. We’ll create a moodboard for your brand, then get into sketching and your logo design, and continue the creativity with matching marketing pieces (letterhead, business cards, social media, email signatures, website, etc).

Mood Board

What is a mood board? A mood board is a visual representation of your brand. This is how we love to start off our logo projects. It is a compilation of pictures, typography, patterns, and colors the evoke the style of your brand. It’s a great way to lay out the visuals of a brand and communicate a clear style. When creating your logo, marketing pieces, or your website, we can look back at the mood board and ask ourselves, “Does this fit with our brand?”

 

 
Images are found online. Working on getting all the source links posted.
 

Type Tuesdays featuring Emily Sikora

Can you tell us a little about yourself?
I am a recent grad from UW-Stevens Point with my BFA in Graphic Design, but am from the small town of Cary, Illinois. In my design work, I love designing experiences that keep the end user in mind. I often incorporate hand-lettering and illustration to achieve a fun and often “whimsical” aesthetic in the finished product. I also love photography, dogs, and spending time with my family and friends.
When did you first discover your love for hand-drawn typography?
I became interested in hand drawn type at the end of my senior year of high school in my graphic design class. I had listened to a Design Matters podcast where they interviewed Jessica Hische, and I looked up her work and what she did looked like a lot of fun, so I wanted to try it myself!
How much time do you send on a design?
It all depends on the design. Some designs I can sketch out in a half hour, others take multiple hours. More complex, highly detailed designs take me a lot longer. Digitizing my lettering usually takes me just as long as the sketching does.
Being a graphic designer, do you try to incorporate hand-type into all you projects?
In the majority of my projects, yes! I love using hand-drawn type when I can. However, there are some projects where a hand-drawn aesthetic wouldn’t be the most fitting.
Is there anyone in particular who has had a great influence on your style?
Mary Kate McDevitt is a lettering artist whose work I really admire, and her work definitely influences my own style. She wrote a book called the “Hand-Lettering Ledger” which has been a great resource for me to better understand hand-lettering, and the vast variety of typographic styles. I often find myself inspired by some of her letterforms and compositions, and then add my own spin on it by adding different patterns and details.
Stroll us through one of your favorite pieces.
I designed a board game called Considerate Kingdom that teaches children the benefits of being generous. In the game, players all start off in their own kingdom and as they navigate their game boards, they have the opportunity to grow their kingdom by helping others. Whoever has the most prosperous kingdom at the end of the game wins. This is one of my favorite projects because I was able to design a whole system and incorporate hand lettering and illustration throughout the almost every element of the game.
Best advice you can give to someone looking to start hand type?
Honestly, just practice and sketch everyday! Everyone has to start somewhere. It’s so cool to see how much you can improve over time if you just keep at it… I’ve definitely seen improvements in my own lettering over the past 3 years. Find inspiration in other lettering artists, and practice drawing letters that have a similar style to the work you admire. I’ve given myself lots of little “letter a day” challenges that have helped too.  Instagram has a great community of lettering artists too, and there are many accounts that have daily/weekly lettering challenges. The @handletteredabcs is a great account on Instagram with weekly challenges and an encouraging community.
Any tricks to share about digitizing your work?
Once I have a finished sketch, I digitize it in Illustrator. If I have a super detailed piece, I will scan it in at 600ppi, but more often, I usually just take a picture of it on my iPhone, and that works just fine. I edit the contrast in Photoshop so that all the linework is solid black, and then I bring it into Illustrator and Image Trace it using the “Sketched Art” setting. I will adjust the threshold until I get the amount of details that I want. After that, I expand it so all the lettering becomes editable vectors. Lastly, I smooth out the anchor points using the “Smooth” tool in Illustrator. If I want the lettering to have a more polished look, I will pen tool over the letters.
What does the future hold for you and your type?
I plan on keeping myself busy with various lettering and illustration projects this summer, while looking for career opportunities around the Midwest.

Uncover Something New

I’m really excited to share my moodboard for an upcoming project! I was so inspired by my niece who LOVES to paint and knew that watercolor would be an important element in my next branding project. I’m also really excited for these bright pops of color, I can’t help but be drawn to this energetic color pallet.
Here it is folks! – I can’t wait to reveal more, and of coarse, uncover the finished product!
 
Uncovered Moodboard | Sprout Studio
Moodboard image sources: Limes | Pink Room | Watercolor Alphabet | Love never gives up | Floral Bouquet | Ampersand | Watermelon Notebook
 

Lessons from the NFAC


Our professors were always challenging us to see the big picture and concepts of our projects, asking why for each decision we made. So now I direct my question toward those planning to eliminate the COFAC at UWSP, “but why!?”
 
 
Due to recent budget cuts, the most influential place of my career could be in danger. I was moved to write my own testimonial/letter, and thought, “Why not make this a PDA toward my love and appreciation of my 4.5 years of college in the Fine Arts program?”
Before I begin, here are more details about what UW-Stevens Point (UWSP) and the Colleges of Fine Arts and Communication (COFAC) are facing, as told by Adam Hintz:
“Most of you may have probably heard about the proposed budget cuts to the UW system, which as it stands, will be eliminating almost 25% of UWSP’s total budget. Being the hardest hit, this proposal has already crippled student research grants, faculty and student travel, organizational funding, and the list goes on. The effect it has had on this year, however, is not even the most concerning issue.
This past week the University announced a plan, in concession to the budget cuts, to fold the College of Fine Arts and Communication (your Alma-mater) into the Colleges of Letters and Science and Professional Studies. This would eliminate faculty, enrollment, reputation, and greatly degrade our Fine Arts program, which is currently ranked #2 in the UW system (bested only by Madison).”
The news brought on a storm of students and alumni who are outraged by the situation and striving to speak out against this proposal in any way possible. Adam is collecting words from anyone who has benefited personally from their time at UWSP in the Fine Arts and Communication program. He’s gathering our thoughts and making sure they fall into the hands of the people who need to hear what we have to say. To quote Adam again, “The issue does stem from the budget cut legislation, however, in the interest of continued success and cultivation of creatives like ourselves, this is a plea for the administration of UWSP to understand the importance of this program and to reconsider their proposal. This is not a political argument, but an outcry for the protection of a fundamentally and undeniably enriching COFAC.”
I often get the question, “what made you want to go to UWSP?” While for some people this is a difficult thing to answer, but for me, I just knew. I distinctly remember the moment during my UWSP tour when I walked through the Noel Fine Arts Center and entered “the Fishbowl”. The advisors began talking about the incredible COFAC program and the graphic design courses at UWSP. It was at that moment I knew this is where I wanted to pursue my college education. Since that day, I have never doubted my decision. (Okay… maybe I did when Jillian Noble assigned us hundreds of thumbnail sketches, or when Jeff Morin required us to build EVERY element of package design by hand, just to note a couple… Those were brutal days, BUT looking back it was incredibly imperative to our education and wouldn’t change a thing.)
The COFAC gave me more lessons than I can even put into words. It taught me the importance of using our creativity to drive all things. Our professors knew how to push us and answer our questions with questions in return.
More importantly, my time spent with my professors and in the design program taught me to have dreams and gave me the motivation to pursue them. Starting my own business hasn’t been easy at times, but I love what I do. In college I remember talking to my professors saying I’d love to have my own business, and they’d reply, “Then do it.” They made it seem so simple – as if following your dreams was the only option, and there was no other way. It truly was their encouragement that led me to begin Sprout Studio.
It is heartbreaking to hear that future students could be missing out on this incredible COFAC program because of budget cuts. I pray that our words speak to them and they change their plans. I have had the honor of speaking at 2 of our design conference at UWSP. I was first asked to be a guest alumni speaker at Real. World. Design. in 2013, and was thrilled to be brought back in 2015 for the NOWHERE Design Conference. Both of which I had a chance to sit down with current students and review their portfolios, and let me tell you… There is OUTSTANDING work coming out of our program. Stevens Point is ranked #2 in the top art schools in Wisconsin, and as a graphic designer, I take up only a fraction of that group. This post doesn’t even tap into our incredible fine arts, drama, dance, and music programs.
I could babble on for hours about how my time at UWSP has influenced me. The things I’ve learned and the people I’ve met are irreplaceable. To this day, many (and by many I mean almost all) of my best friends came from my countless days, hours, and projects, in the NFAC.
Sam Feld had a great idea to begin archiving via Instagram what students have learned during their time spent in the NFAC. I must say it’s very wonderful to think back to all these “lessons” and remember just how important every. little. thing. we learned shaped us as designers.
LessonsfromNFAC
While I may not be the best persuasive writer or debater, I hope this post hits home for some people and has the power to change the minds of others!
If you are also a proud Pointer and you have the chance, contact Adam Hintze via email at [email protected]. He will be compiling everyone’s comments and directing them to the administration. He also said you’re welcome to call the chancellor’s office 715-346-2123 with your concerns. Please check out the COFAC online for more information on the programs.
Also — Click here for this awesome video from the class of 2011!
#NFACLOVE #LessonsfromtheNFAC

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NowHere UW-Stevens Point 2015


It’s so fun to have the opportunity to speak at our alma mater. We’re so proud to be a Pointer… and even more proud to come from this outstanding program!

Type Tuesday: Tessa Michelle

I’m so excited to introduce our next guest blogger! I went to school with Tessa at UWSP, she graduated a couple years behind me. Since then, I’ve always been drawn (no pun intended, hehe) to Tessa’s weekly posts and inspired by her #typetuesday tradition. I also share the same type passion so I hope you love her guest post as much as I do.
TypeTuesdayImage1
I’m Tessa Michelle, a graphic designer based in Madison, Wisconsin. My passion is in branding and typography. Last year I graduated from college and as a new professional, I had little equipment for design. This was a great chance to close the broken-screen laptop and get back to the basics. I’ve always had an appreciation for hand-drawn typography and even dabbled in it during college. It wasn’t until last summer that my passion for it grew immensely.
I believe it’s important to get your work out there so I decided to utilize Twitter and Instagram to do so. My weekly tradition is called #typetuesday. I take photos of my type creations and post them online. It’s a great way to share my passion for lettering and type design. I also frequently search #typetuesday because there are so many talented artists who are doing the same thing.
Of course I have off weeks and have nothing to share. If that happens, I post type that I find like a beautiful neon sign. Another challenge is bringing those drawings into the digital world. I’m now learning how to translate my drawings into vector art without losing the hand-drawn touch. It’s tricky, but not impossible.

I know this is the start of something beautiful, and I can’t wait to see where it takes me. -Tessa Michelle

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All artwork is Tessa Michelle Originals.
Intrigued by Tessa’s work? Check out more #typetuesday creatives here.

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Guest Blogger

Tessa Michelle

Random fact about Tessa:
Tessa really loves bunnies!

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